The SCRL mobile app can cut photos into segments and save “scrolling videos” for easy photo/video integration in the feed.An example of vertical and horizontal storytelling used at the same time to display multiple aspects of a resort.
Vertical/Horizontal – Alternate between vertical and horizontal photos to create a dynamic feed layout with multiple images telling a story. This way, when the image is put together and posted as a grid, it forms a cohesive story and does not spam followers.ĭifferent ways to integrate this grid strategy include: It’s important to choose high-resolution images that, when broken into a grid, could still function as an aesthetically appropriate post on its own. Step 2: Choose the best grid design based on the brand and available content Step 1: Develop an aesthetic for the gridĭetermine the brand filter preset (a Screen Pilot recommendation is to use either VSCO or Adobe Photoshop) that fits the hotel’s Instagram account, and keep it consistent. Sixty percent of brands use the same filter for every post – which helps to increase brand recognition. This is important for creating a “digital mood board” that prompts users to scroll the feed. Pro Tip: Display a curated and design-forward feed on your resort website in an aesthetically-pleasing way like Turks & Caicos hotel Beach Enclave has done (seen below).īefore designing a grid, research and understand the hotel’s social media style and aesthetic. The use of a well-curated feed, with frequent posts, will help build upon the engagement Instagram Stories already bring to an account, as discussed in Part 1 of this series – The Power of Instagram Stories. Hotels are able to increase the longevity of the property’s photos with a grid format, especially if they lack sufficient professional photos or UGC content. This encourages users to scroll deep through the feed – an experience that helps visualize being at the resort or reminisce about a past trip. 
With over 800 million active users, a grid comprised of well-chosen images and content creates a “digital mood board”.In this second part of our three-part blog series, the Screen Pilot Social Media Team explores ways that brands can improve engagement metrics with unique content – specifically through the use of Instagram Grid takeovers.
This method can also help to increase the longevity of photography assets and give followers more reason to view or swipe through multiple posts, boosting engagement metrics.
Whether it be accommodations, amenities, special promotions, or food and beverage features, utilizing an Instagram Grid takeover is a great way to show “wow factor”. Using visual storytelling through a design-first Instagram profile can help hotels stand out in a crowded space of like-minded content.
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